MBA in Marketing Management

Master of Business Administration in Marketing Management is a postgraduate Sales and Marketing Management course. Marketing is the process of creating interest in customer regarding goods or services. It is done through a strategy that underlies sales techniques, business communication, and business development. The course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales. The full degree course consists of four semesters in which the first two semesters are common to all the MBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field.